Want to learn how to style a $2,000 outfit, wear stilettos in a snowstorm, and keep your Covergirl-worthy makeup smudge free during a workout? Then look no further than the majority of the most commercially successful lifestyle blogs.
But what if you are like me, and you value style, but you value substance more?
What if you value aesthetics, but you value realism too?
I’ll cut right to the chase. I have a big problem with most lifestyle blogs. Why? Because they aren’t about lifestyles at all. They are style blogs, pure and simple. And not just any style: a very narrow representation of style (think Louis Vuitton and Prada).
And any life that makes it past the cutting room seems so feigned as to be disingenuous. Each post, even if it ostensibly is about travel or food or staying fit, invariably ends up being a barrage of staged photos of the blogger in question prancing about in front of the camera.
Don’t know what I’m talking about? Just Google “best lifestyle blogs” and see for yourself. Be prepared for a lot of the following (these are all stock photos with cheeky captions courtesy of yours truly):
Call me crazy, but I think there should be a movement towards lifestyle blogs that are actually about real lifestyles! Beautiful photography is awesome and something I personally strive for, but can’t a blog be beautiful and have substance?
I mean, where are the deep thoughts? Where are the philosophical musings that surely every human being has? Where is the conversation with readers and fellow bloggers?
As I continue to grow Mosaicca into the real-life style blog I want it to be, I honestly struggle with finding a balance between pursuing aesthetics and keeping conversation grounded and deep.
I want to talk with you all about my deepest thoughts and hear yours too.
I also want pretty pictures of cupcakes and lattes.
I want both depth and beauty.
I want Mosaicca to be a humble little example of what I think a lifestyle blog should be: a reflection of the blogger’s actual lifestyle.
I want the phrase “lifestyle blog” to mean more than just a 20-something blond or brunette white woman with the looks of a high fashion model “writing” about high street fashion, organic fruit, yoga, and perfume.
I want the phrase “lifestyle blog” to diversify. From animal-free advocates to back-woods hunters, from bodybuilders to marathoners, from TV junkies to no-screeners, there are a plethora of real lifestyles out there, few of which ever see representation in most lifestyle blogs. And I want that to change.
Of course, I can’t change the blogosphere all by myself. But I can make a dent. And, hopefully, that is what Mosaicca is doing.
Until next time,