Do you take your coffee like a Wookie or a Sith Lord? Well thankfully now you can do both, because nothing says Jedi-turned-dark-side like espresso chocolate coffee creamer.

I must admit, when I first saw the Star Wars themed coffee creamers advertised on the Book of Faces, I did a cartoonish double take. This is a … Halloween joke, right?

Nope.

Genuine well thought out marketing plan. Along with this collaboration with Google wherein your mailbox gets a thin coat of face paint:

Or, better yet, this line of Star Wars themed Covergirl makeup I spotted in Walgreen’s today:

When I first realized the coffee creamers weren’t a joke (because spiced latte Wookie is a serious thing, you guys), I thought to myself, “Someone in marketing has lost their mind.”

When I then saw the Google makeover, I thought to myself, “OK well I can sort of see the appeal in this one, except that it’s literally nothing more than a minor cosmetic change, so it seems rather hokie, a bit like a cheap Happy Meal toy.”

Then today when I saw the makeup I about lost it. Seriously? What on earth has Lucas’s otherworldly brainchild got to do with matte foundation?

Those of you who regularly read my blog know me. I am super girly, and super geeky, and I am addicted to love coffee. But speaking for myself alone, none of these marketing collaborations make a darn lick of sense, and if anything I find them gimmicky and off-putting.

Here, let’s paint this wrench up like a droid and sell it as the R-2-D-tool! 

Um, no. Just no. I love makeup, but I would never ever ever buy it based on packaging or branding. The cosmetics of my cosmetics matter not to me.

I also love sci fi franchises, including Star Wars. But I would most likely not go see a film simply because I saw the branding plastered on all manner of bits and bobs. If anything, I’d take that as a clue that the marketers anticipated low ticket sales and wanted an extra boost of visibility.

So even though I shall undoubtedly see The Force Awakens, I shall do so wearing my non themed makeup and drinking my black coffee literally on the dark side, thank you very much.